What is Internet Marketing?
Internet marketing, also referred to as web marketing, online marketing, Internet advertising, or eMarketing, is the marketing of products or services over the Internet.
The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
In Internet marketing terminology, search engine marketing, or SEM,
is a set of marketing methods that increase the visibility of a Website
in search engine results pages (SERPs). This aim is accomplished via
three main methods:
1. Search engine optimization, or improving search engine
result rankings for relevant keywords. The objective is to ensure
that the Website’s structure and content is easily readable
and understood by the search engine's software programs. Websites
that contain the latest trends and updates rise to the top of search
engine heap, making them the first seen by visitors.
2. Search engine advertising, or paying the search engine
in exchange for a guaranteed high ranking. An alternative form of
this method involves displaying an ad aside the results (commonly
known as pay-per-click advertising).
3. Paid inclusion, or paying the search engine in exchange
for a guarantee that the Website will be included in their natural
search index.
It takes expertise to explore SEM’s weaknesses and strengths
to find the best method for promoting a particular Website within
the search engines. ComCorp’s search engine marketers possess
that expertise.
ComCorp, Inc. (ComCorp) is an internet marketing and a search engine marketing
(SEM) firm that specializes in pay-per-click (ppc) management,
search engine optimization (SEO), social
media optimization (SMO), online reputation managment (ORM)
and online public relations. ComCorp's SEM clients
improve their online presence from a broad array of search engine
marketing services. We've helped our clients increase their revenue
while decreasing their costs. At the same time, we've supported
their branding and marketing initiatives. As a search marketing
veteran, ComCorp can help your Internet marketing campaigns generate
a maximum return on investment (ROI). The strategic partnerships
we have developed also enable us to provide affiliate
marketing, multilingual search engine optimization,
hosting and Web development. To see proof of our claims, please
take a moment to view our extensive portfolio for
a list of our Fortune 1000 and small-business clients.
Contact us today with any questions or concerns you may have about
Internet marketing or our packages. We're ready and waiting to help you develop, optimize
and manage your search engine
marketing campaigns. ComCorp is a member of Search
Engine Marketing Professionals Organization (SEMPO) and Web
Analytics Association (WAA). In addition, ComCorp is a Yahoo!
Search Ambassador and a Google
Adwords Qualified Company. ComCorp serves clients throughout the United States, Europe, Asia, Australia, Africa and the Middle East.
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